If there was a Super Bowl to attend in the last few years, this was the one. The tension was palpable in the stadium from the first kick-off to the game-winning interception. When the final whistle blew, our guests were allowed on the field to mingle with other fans, the media and, most importantly, the Super Bowl champions. Not an experience soon forgotten. However, before Sunday even came along our clients started their Big Weekend on Thursday at the Phoenix Open.
Arguably the most enviable seat in the house, Beck & Score guests enjoyed a front row skybox view to the Phoenix Open's famous 16th hole. Between shots, the custom cocktails, fresh food and mingling kept the the atmosphere electric without a moment of down time. Oh, and the hole-in-one by Francesco Molinari on the 3rd round of play? Yeah, we were there - and crazy doesn't even begin to describe the out-of-control crowd after that perfect shot.
Also leading up to Super Bowl Sunday was the party and private event scene. Downtown Phoenix looked beautiful on TV but the real affairs were behind all the decorative and branded buildings where Beck & Score clients couldn't get enough. Guests hung out with Victoria's Secret models during the Leather & Laces party; shared a table with Ray Lewis, Curtis Martin and Rod Woodson during Jim Brown's private Amer-I-Can fundraiser party; and talked sports with celebrities and current players at ESPN's invite-only event.
All this exciting lead-up to the main event on Sunday and clients were still able to fit-in official game-day NFL hospitality inside the stadium before and after the big game. Next year's Super Bowl will be hosted in picturesque San Francisco at the 49er's brand new Levi's Stadium. After the excitement and memories from Phoenix, Super Bowl 50 has to be our most anticipated domestic event of 2016.